Does it Allow for Rapid Consumption?
Ok... this is a big one.
Why do we keep insisting that it is important that the Lead Magnet be quick to consume?
Wherever possible, when we are executing a marketing funnel we want to make the next offer in the funnel sequence immediately after making the prior offer.
Speaking generally, it looks like this...
- If a prospect takes the Lead Magnet, we make the Act Now Offer immediately
- If a prospect takes the Act Now Offer, we make another Core Offer immediately
- If a prospect takes the Core Offer, we make another Profit Maximizer offer immediately
There is (usually) no better time to make an offer than directly after someone has taken a prior offer.
This is why it's important to, if possible, create a Lead Magnet that can be consumed quickly.
Consider the Lead Magnet that's a huge list of stuff, a big book, or series of videos. If It will be 20 weeks before they are able to consume that Lead Magnet then...
That wouldn't be good if you plan to make a second offer.
They're thinking, "Why would I buy something from you if I still haven't received the value from the last offer you made?"
This is the same reason we don't advise that you use a book as a Lead Magnet.
It takes too long to consume and will dampen the results of your marketing funnel.